Eat, Trade, Win: Join London’s First-Ever Food & Sticker Trading Festival—Completely FREE!
Time: 2025-09-09
Tycoons and food enthusiasts, get ready for an unforgettable experience! We’re bringing the Bon Appétit Sticker Album to life with a real-world celebration filled with incredible flavors, excitement, and plenty of sticker trading. Inspired by the dishes featured in our current Bon Appétit season, we’ve partnered with some of London’s most iconic eateries to offer exclusive creations you won’t find anywhere else.
Imagine sweet, spicy, savory—and even some unexpected combinations—all on pizzas and doughnuts. Come with an appetite, come ready to trade, and prepare to experience MONOPOLY GO! in a whole new way.
On Saturday, September 27th, and Sunday, September 28th, we’re launching Dough Fest—our very first real-world festival! This exciting event is completely FREE and will take place at East London’s iconic Truman Brewery. And that’s not all: alongside Dough Fest, we’re introducing the Trade Fest Flash Event—a 48-hour in-game trading event that will double your daily trades!
Full details on how to join us—absolutely free—at this unique London event are below. But first, let’s take a closer look at this delicious weekend.
What are Dough Fest and Trade Fest?
Dough Fest is MONOPOLY GO!’s inaugural real-world festival, bringing together our most passionate Tycoons to roll dice, unlock bonuses and rewards, enjoy one-of-a-kind edible creations, and trade stickers!
Inspired by the Bon Appétit Album Season, which celebrates global cuisine and home-cooked favorites, this two-day London-exclusive festival combines culinary delights with tasty opportunities for in-game album progress.
Trade Fest is an exclusive in-game event running from September 27th, 8 AM UTC, to September 29th, 8 AM UTC—spanning the same weekend. It’s designed to sweeten your album progress with these perks:
Double Trading Limit: That’s right! Instead of the usual 5 daily trades, you can send 10 stickers per day during the event.
48-Hour Duration: Send up to 20 stickers over two days.
Global Access: Trade Fest is available for all in-game players worldwide—not just those attending the London event. No one misses out on the double trades!
We designed Trade Fest to help you speed through your album and sticker sets. It’s also the perfect chance to support fellow Tycoons with more frequent trades and collaborate to complete albums. So even if you can’t make it to London, you can still join the fun!
What to Expect at Dough Fest
But Trade Fest isn’t the only highlight. The weekend is packed with activities and bursting with bonuses. Here’s a taste of what’s in store:
Culinary Delights:
We’ve partnered with iconic London culinary experts to deliver a Tycoon-worthy feast. Enjoy delicious bites and treats inspired by Bon Appétit sticker dishes from around the world:
Renowned British food critic, broadcaster, and author Grace Dent has teamed up with award-winning artisan bakery Bread Ahead to create the exclusive “Double Down” Doughnut—available only at Dough Fest! Attendees will need to roll double sixes at a real-world Community Chest to unlock this special treat. It’s a creation fit for Mr. Monopoly himself—so don’t let this luxurious chance slip away. Bread Ahead will also be serving other fantastic festive flavors.
Need something to cool down with? Soft Serve Society—famous for creative twists on classic soft serve and unexpected flavor mashups—will be dishing out seriously sweet deals.
Napoli on the Road, home of Michele Pascarella (2023 World’s Best Pizza Chef), will be serving award-winning pizza—including festival-exclusive debuts sure to please refined palates.
Elevated Trading Experiences:
Get ready for next-level trading opportunities you won’t want to miss:
Unlock Bonus Rewards: Attendees in London can claim an incredible in-game bonus pack featuring sticker packs, free rolls, and more. Only one pack per person—so be sure to claim yours at the event. Stay tuned for more info!
Collect a Physical Bon Appétit Taster-Album: The first lucky attendees will receive a keepsake taster album to fill with physical stickers collected throughout the event—a sweet memento of Dough Fest.
Sticker Trading Zones: Connect with fellow Tycoons at designated trading zones! Trade stickers in person and complete your physical album sets.
Meet the MONOPOLY GO! Team:
Dough Fest is your chance to meet the minds behind the game! Chat with our creators, learn how the Bon Appétit season was developed, and more.
Members of the MONOPOLY GO! Community Team will also be on hand—excited to meet everyone! They’ll be trading stickers, running daily events and challenges, and offering chances to win sticker packs and other rewards. Follow our community channels for daily event updates.
Limited Edition Merchandise:
Take home exclusive event merch and a limited collectible in-game token to commemorate the experience.
How to Get Tickets
Tickets for Dough Fest are completely free, but availability is limited. Don’t miss out!
Register for Saturday
Register for Sunday
Please note: Physical Bon Appétit taster-albums are available on a first-come, first-served basis. Only the first 300 attendees who register via our community link are guaranteed one.
Interested Tycoons should keep an eye on the MONOPOLY GO! UK Facebook Group, blog, and community channels for further updates.
Event Location
Dough Fest will be held at:
Truman Brewery
2 Ely's Yard (Off Hanbury Street)
London, E1 6QR
United Kingdom
Date & Time:
September 27–28, 2024
10:00 AM – 6:00 PM BST
For those who can join us, we can’t wait to meet you—and to dine, trade, and roll together!
A Taste of the High Life
Dough Fest and Trade Fest are firsts for MONOPOLY GO!—a bold, flavorful celebration of our incredible trading community. We’re honoring both in-game generosity and real-world connections, and we hope Dough Fest blends food, fun, and sticker trading into something entirely new.
We can’t wait to welcome you—whether at London’s Truman Brewery or in-game with your best sticker-sending streak yet. Come join the celebration!
Stay tuned for more updates. We’ll see you at Dough Fest, Tycoons!
